Set by creative agency Stocks Taylor Benson, this live brief challenged each member of my class to redesign a community space of their choice. I selected Close Encounters, a local comic book store, identifying that it lacked appeal beyond existing comic fans. I reimagined it as a modern, community-focused destination with a refreshed visual identity, resulting in this rebrand being chosen as one of three winning submission.
Set by creative agency Stocks Taylor Benson, this live brief challenged each member of my class to redesign a community space of their choice. I selected Close Encounters, a local comic book store, identifying that it lacked appeal beyond existing comic fans. I reimagined it as a modern, community-focused destination with a refreshed visual identity, resulting in this rebrand being chosen as one of three winning submission.
