tuborg green noise is a campaign developed in a team of two in response to the d&ad brief for tuborg. the project transforms the familiar sounds of a tuborg beer cracking open, pouring, and fizz into a calming auditory experience. by repurposing these sounds as “green noise,” the project positions the brand as a moment of relief. this extends into the packaging, which is designed to enhance and emphasise these sensory cues, turning each interaction into a calming, immersive experience.
