Tuborg Green Noise

Pastel ice cream packaging design with retro typography on pink background

project overview

Tuborg Green Noise is a campaign developed in a team of two in response to the D&AD brief for Tuborg. The project transforms the familiar sounds of a Tuborg beer cracking open, pouring and fizzing into a calming auditory experience, positioning the brand as a moment of relief. This idea extends into the packaging, designed to enhance and emphasise these sensory cues, creating a calming and immersive interaction. I used TouchDesigner to create audio-reactive visuals, developing particle systems that respond to the sounds and translate the auditory experience into motion.

Tuborg Green Noise is a campaign developed in a team of two in response to the D&AD brief for Tuborg. The project transforms the familiar sounds of a Tuborg beer cracking open, pouring and fizzing into a calming auditory experience, positioning the brand as a moment of relief. This idea extends into the packaging, designed to enhance and emphasise these sensory cues, creating a calming and immersive interaction. I used TouchDesigner to create audio-reactive visuals, developing particle systems that respond to the sounds and translate the auditory experience into motion.

project type

Brand Identity & Positioning - TouchDesigner

year

2026

my role

Concept & Design

client

Tuborg - D&AD

Email: connorking20@icloud.com

Based in: Leicester, England

Available for: Full-Time

connor king

©connorkingdesigns

Email: connorking20@icloud.com

Based in: Leicester, England

Available for: Full-Time

connor king

©connorkingdesigns

Email: connorking20@icloud.com

Based in: Leicester, England

Available for: Full-Time

connor king

©connorkingdesigns