This solo project explores how Artificial Intelligence is reshaping design and redefining the role of the designer. Developed over 16 weeks as my final major university project, I produced a 146 page book across seven chapters investigating authorship, control and originality within contemporary practice. I chose this subject out of genuine interest, but also to better prepare myself for industry, recognising how quickly AI is being integrated into design workflows. Working from a self initiated brief, I carried out in depth primary and secondary research, including industry outreach and interviews. This project became something I was fully invested in, allowing me to build a strong understanding of AI tools and apply them to a high standard alongside digital, editorial and physical making processes. It brings together everything I have learned throughout my degree into one considered outcome that I am extremely proud of, and I am currently in the process of producing high quality printed copies of the book.
Contents
Introduction
Chapter 1 - Timeline of AI's Integration Within Design
Chapter 1 - Gen-AI Comparison
Chapter 1 - Visualisation of How AI Works
Chapter 2 - What Defines Human Creativity?
Chapter 2 - The Equation for Creativity
Chapter 2 - Showcase of Human Creativity
Chapter 3 - Chapter Introduction
Chapter 3 - The Loss of Process
Chapter 4 - Who Owns AI Generated Work?
Chapter 4 - Designers Vs Systems Trained on Designers
Chapter 4 - Designer Responsibility When Using AI
Chapter 5 - Bias Embedded in AI Systems
Chapter 5 - Representational Responsibility
Chapter 6 - The Changing Skill Set
Chapter 6 - Flipping The Switch on Design
Chapter 7 - AI As a Tool For Creativity
Chapter 7 - Limits Control & Creative Friction
Chapter 7 - How Generative Images Form
Showcase of How AI Imagery Has Been Used Throughout The Book
Generative Image Gallery
Conclusion To The Book
