Tuborg Green Noise is a campaign developed in a team of two in response to the D&AD brief for Tuborg. The project transforms the familiar sounds of a Tuborg beer cracking open, pouring, and fizz into a calming auditory experience. By repurposing these sounds as “green noise,” the project positions the brand as a moment of relief. This extends into the packaging, which is designed to enhance and emphasise these sensory cues, turning each interaction into a calming, immersive experience. We have submitted into the D&AD competition and are currently waiting to hear back.
Green Noise - Overview
Bottles have ridges in to create your own ASMR
Inside of the beer box folds out and includes ASMR related interactive features
Ambient ASMR Sound Billboard
Audio Reactive Visuals
